End of April the agreement was terminated and from May onwards OTA A was no longer selling the resort.
As the graph shows, in June OTA B made up more than what was “lost” from OTA A and total online bookings in June set a new record.
Today’s frequent traveler has become more loyal towards metasearch websites than towards a specific OTA.
So, let’s look at the question that often raises the most serious concern: I know you are not sure those bookings will be replaced by your own website or other OTAs. Having one less OTA trying to undercut others on metasearch websites means better rate parity for your hotel.
And trust me, an OTA cannot afford to have such major issues and complaints and will eventually stop selling your hotel. And the good news is that this battle comes with little or no risk of actually losing online bookings; in fact, a victory will most likely see your online bookings increase to new highs!
Kind regards, Yusuf IJsseldijk PS: I am happy to discuss further with you about this subject, just send me message!
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When an OTA is undercutting other OTAs you not only lose bookings from the OTA that is undercut, but also rankings on this OTA.
Ranking on major OTAs is driven my many factors, but conversion, actual sales volume and rate parity are all very important factors, so once rate parity improves the conversion will go up, sales will go up and then rankings will improve, causing a positive domino effect and a lot more bookings.
That battle was won long ago by the OTAs, spending massively on Pay Per Click search engine marketing, using your hotel’s name and aggressively driving potential customers direct to their OTA websites.
You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.