Sex gay dating
Grindr, for instance, seems to be looking to shed its scurrilous image as “just a hookup app.” In March, the company that pioneered the geolocation-based, casual sex–facilitating sensation launched the online magazine Into.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.
In many respects, this isn’t too different from the late 1990s, when online chatrooms cracked open a universe for curious queers that had previously been mired in mystery.
What perhaps sets these new brands apart from their predecessors, then, is their push to expand the visibility of the queer community.
Earlier this year, Grindr users might remember seeing in-app notifications about targeted violence against gay men in Chechnya.
The pro-Kremlin government in the long-contested region had begun rounding up and abusing dozens, if not hundreds, of alleged homosexual men. They involuntary outed many others to their families in a region where the sexual orientation is considered taboo.
Especially for people who might be deeply closeted or marooned in bigoted communities, these services offer keys for investigating what may initially seem like errant feelings of homosexuality.
Grindr isn’t the only gay app getting in on the rebranding game.
Scruff, which leans just a touch toward the “bear”—or husky, hirsute—crowd, has started helping host parties and Pride events across the planet.
Hornet, for instance, has been trying to combat the persistent stigma around HIV by providing its users with health facts through various public events and by educating them about HIV prevention.
Grindr, too, has been tapping its extensive user base for public health awareness campaigns.