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"There is a different level of exposure to disappointment and that's captured in the poor overall scores."Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.
Let’s face it, navigating online dating is a whole 'nother ballgame these days, and there are a bunch of different options and boastings on offer from the best dating apps. An endless roster of actively seeking singles (even ones with really niche preferences) are accessible on your commute, and profiles are swamped with Uber ratings, food preferences and requests that we follow these complete strangers on Instagram (like we weren't going to stalk you anyway).
And we're not in it for a few swipes then tapping out, either, with the average dating app user spending 191 minutes of their precious time searching.
Both kinds are popular, so you can’t go just by that.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.